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The handbook of international advertising research / edited by Hong Cheng.

Contributor(s): Material type: TextTextSeries: Handbooks in communication and mediaPublication details: Chichester : Wiley Blackwell, 2014.Description: 623 p. : illISBN:
  • 9781444332377
Subject(s): LOC classification:
  • HF1414.4 H362 2014
Item type: Books
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Home library Collection Shelving location Call number Status Barcode
BU Library and Learning Space Books (CNFIC) Book Shelves HF1414.4 H362 2014 (Browse shelf(Opens below)) Available 2015000002185
Total holds: 0

Includes bibliographical references and indexes.

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