The handbook of international advertising research / (Record no. 245924)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00985nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000302621 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250301232316.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140204s2014 maua f b 0 1 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Th-BaBU |
| Transcribing agency | Th-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781444332377 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1414.4 |
| Item number | H362 2014 |
| 245 04 - TITLE STATEMENT | |
| Title | The handbook of international advertising research / |
| Statement of responsibility, etc. | edited by Hong Cheng. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester : |
| Name of publisher, distributor, etc. | Wiley Blackwell, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 623 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Handbooks in communication and media |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Research |
| Form subdivision | Congresses. |
| 9 (RLIN) | 146939 |
| Topical term or geographic name entry element | Foreign trade promotion |
| General subdivision | Research |
| Form subdivision | Congresses. |
| 9 (RLIN) | 146940 |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 927 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cheng, Hong |
| Relator term | ed. |
| 9 (RLIN) | 146938 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | 20231007 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 คณะบริหารธุรกิจ. การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า-ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 997 ## - BU TRANSFER | |
| -- | mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books (CNFIC) | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | Purchase | HF1414.4 H362 2014 | 2015000002185 | 2019-08-26 | 2019-08-26 | Books |