The handbook of international advertising research /
The handbook of international advertising research /
edited by Hong Cheng.
- Chichester : Wiley Blackwell, 2014.
- 623 p. : ill.
- Handbooks in communication and media .
Includes bibliographical references and indexes.
9781444332377
Export marketing--Research--Congresses.
Foreign trade promotion--Research--Congresses.
Advertising.
HF1414.4 / H362 2014
Includes bibliographical references and indexes.
9781444332377
Export marketing--Research--Congresses.
Foreign trade promotion--Research--Congresses.
Advertising.
HF1414.4 / H362 2014