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International marketing / Philip R. Cateora, John L. Graham
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2005Edition: 12th ed. , international edDescription: 697 p. : col. ill., maps + 1 CD-ROMISBN: - 0071111026
- HF1416 C373I 2005
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| Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| BU Library and Learning Space | Books (CNFIC) | Book Shelves | HF1416 C373I 2005 (Browse shelf(Opens below)) | Available | 200511300017 |
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| HF1416 C373I 2002 International marketing | HF1416 C373I 2002 International marketing / | HF1416 C373I 2002 International marketing / | HF1416 C373I 2005 International marketing / | HF1416 C724I 2005 International marketing research / | HF1416 C877S A short course in international marketing : approaching and penetrating the global marketplace | HF 1416 C946E Emerging trends, threats, and opportunities in international marketing : what executives need to know / |
Includes bibliographical references and indexes
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