International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham - 12th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 697 p. : col. ill., maps + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071111026
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF1416 / C373I 2005
International marketing / Philip R. Cateora, John L. Graham - 12th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005 - 697 p. : col. ill., maps + 1 CD-ROM - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0071111026
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF1416 / C373I 2005