Citizen brand [electronic resource] : 10 commandments for transforming brands in a consumer democracy / Marc Gobé.

By:

Gobé, Marc

Material type: Text

TextPublication details: New York, N.Y. : Allworth Press, c2002.Description: 1 online resourceISBN:

9781581152401
9781581152999 (electronic bk.)

Other title:

10 commandments for transforming brands in a consumer democracy
Ten commandments for transforming brands in a consumer democracy

Subject(s):

LOC classification:

HD69.B7 G6 2002

Online resources:

Electronic Resources

Contents:

Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship.

Item type:

E-Book List(s) this item appears in: Board game

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Includes bibliographical references (p. 233-235) and index.

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