Citizen brand (Record no. 254860)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01633cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 254860 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250301204925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020611s2002 nyua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781581152401 |
| International Standard Book Number | 9781581152999 (electronic bk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | TH-BaBU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | G6 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gobé, Marc. |
| 9 (RLIN) | 105335 |
| 245 10 - TITLE STATEMENT | |
| Title | Citizen brand |
| Medium | [electronic resource] : |
| Remainder of title | 10 commandments for transforming brands in a consumer democracy / |
| Statement of responsibility, etc. | Marc Gobé. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | 10 commandments for transforming brands in a consumer democracy |
| Title proper/short title | Ten commandments for transforming brands in a consumer democracy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | Allworth Press, |
| Date of publication, distribution, etc. | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 233-235) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products. |
| Topical term or geographic name entry element | Branding (Marketing) |
| Topical term or geographic name entry element | Consumers' preferences. |
| 9 (RLIN) | 33079 |
| Topical term or geographic name entry element | Motivation research (Marketing) |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=85839&site=ehost-live&scope=site">http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=85839&site=ehost-live&scope=site</a> |
| Public note | Electronic Resources |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | E-Book |
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