| 000 | 01633cam a22003014a 4500 | ||
|---|---|---|---|
| 001 | 254860 | ||
| 003 | TH-BaBU | ||
| 005 | 20250301204925.0 | ||
| 008 | 020611s2002 nyua b 001 0 eng d | ||
| 020 | _a9781581152401 | ||
| 020 | _a9781581152999 (electronic bk.) | ||
| 040 |
_aDLC _cTH-BaBU |
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| 050 | 0 | 0 |
_aHD69.B7 _bG6 2002 |
| 100 | 1 |
_aGobé, Marc. _9105335 |
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| 245 | 1 | 0 |
_aCitizen brand _h[electronic resource] : _b10 commandments for transforming brands in a consumer democracy / _cMarc Gobé. |
| 246 | 3 | 0 | _a10 commandments for transforming brands in a consumer democracy |
| 246 | 3 | _aTen commandments for transforming brands in a consumer democracy | |
| 260 |
_aNew York, N.Y. : _bAllworth Press, _cc2002. |
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| 300 | _a1 online resource | ||
| 504 | _aIncludes bibliographical references (p. 233-235) and index. | ||
| 505 | 0 | _aIntroduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aConsumers' preferences. _933079 |
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| 650 | 0 | _aMotivation research (Marketing) | |
| 856 | 4 | 1 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=85839&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
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| 999 |
_c254860 _d254860 |
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