Gobé, Marc. <br/><br/>
Citizen brand  10 commandments for transforming brands in a consumer democracy /  [electronic resource] : 
 10 commandments for transforming brands in a consumer democracy  Ten commandments for transforming brands in a consumer democracy 
Marc Gobé. 
 - New York, N.Y. :  Allworth Press,  c2002. 
 - 1 online resource 
<br/><br/>Includes bibliographical references (p. 233-235) and index. 
<br/><br/>Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship. 
<br/><br/><label>ISBN: </label>9781581152401 9781581152999 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Consumers' preferences.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / G6 2002