TY - BOOK AU - Czinkota,Michael R. AU - Ronkainen,Ilkka A. TI - International marketing SN - 0324282893 AV - HF1416 C946I 2004 PY - 2004/// CY - Australia PB - Thomson/South-Western KW - EXPORT MARKETING KW - CASE STUDIES N1 - Includes bibliographical references and index ER -