Anholt, Simon

Competitive identity : the new brand management for nations, cities and regions / Simon Anholt - Basingstoke : Palgrave Macmillan, 2007 - 134 p. : ill.

Includes bibliographical references and index

9780230500280


COMPETITION, INTERNATIONAL
PLACE MARKETING
PRODUCT MANAGEMENT
INTERNATIONAL RELATIONS

HF1414 / A536C