Destination branding : creating the unique destination proposition / edited by Nigel Morgan, Annette Pritchard and Roger Pride - 2nd ed. - Amsterdam : Elsevier Butterworth-Heinemann, 2004 - 314 p. : ill. Includes bibliographical references and index ISBN: 0750659696 Subjects--Topical Terms: TOURISM LC Class. No.: G155 .A1 / D477 2004