TY  - BOOK
AU  - Czinkota,Michael R.
AU  - Ronkainen,Ilkka A.
AU  - Tarrant,John J.
TI  - The global marketing imperative
AV  - HF1416 C946G
PY  - 1995///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - EXPORT MARKETING
KW  - MANAGEMENT
KW  - INTERNATIONAL BUSINESS ENTERPRISES
ER  -