Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee.

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Material type: Text

TextPublication details: Harlow, England : Pearson, c2013.Edition: Sixth editionDescription: 478 p : illISBN:

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Holdings
Home library	Collection	Shelving location	Call number	Status	Barcode
BU Library and Learning Space	Books (CNFIC)	Book Shelves	HF1416 U786M 2013 (Browse shelf(Opens below))	Available	2016000004829

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Previous	HF1416 T476I 2000 International marketing /	HF1416 T476I 2000 International marketing /	HF1416 U786M 2000 Marketing across cultures /	HF1416 U786M 2013 Marketing across cultures /	HF1416 U886I International marketing : a cultural approach	HF1416 W347I 1994 International marketing	HF1416 W447B 2002 Building an import/export business /	Next

Includes bibliographical references and index.

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