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Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe

By: Contributor(s): Material type: TextTextSeries: International business collection / S. Tamer Cavusgil, Michael R. Czinkota, Gary Knight editorsPublication details: New York, N.Y. : Business Expert Press, c2010Description: 378 p. : illISBN:
  • 9781606490358
Subject(s): LOC classification:
  • HF 1416 C946E
Item type: Books
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Home library Collection Shelving location Call number Status Barcode
BU Library and Learning Space Books (CNFIC) Book Shelves HF 1416 C946E (Browse shelf(Opens below)) Available 201101100068
Total holds: 0

Includes bibliographical references and index

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