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Principles of international marketing / Michael R. Czinkota, Ilkka A. Ronkainen
Material type:
TextPublication details: Australia : South-Western Cengage Learning, c2010Edition: 9th ed. , international edDescription: 693 p. : ill. (some col.)ISBN: - 9781439041376
- HF1416 C946P 2010
Books
| Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| BU Library and Learning Space | Books (CNFIC) | Book Shelves | HF1416 C946P 2010 (Browse shelf(Opens below)) | Available | 201009210181 |
Total holds: 0
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| HF1416 C946I 2007 International marketing / | HF1416 C946I 2007 International marketing / | HF1416 C946M Mastering global markets : strategies for today's trade globalist / | HF1416 C946P 2010 Principles of international marketing / | HF 1416 C946P 2010 Principles of international marketing / | HF 1416 C946P 2010 Principles of international marketing / | HF1416 D462B Business without borders : a strategic guide to global marketing / |
Includes bibliographical references and indexes
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