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Global marketing : foreign entry, local marketing & global management / Johny K. Johansson

By: Material type: TextTextPublication details: Boston, Mass. : McGraw Hill, 2009Edition: 5th ed. , McGraw-Hill international edDescription: 662 p. : illISBN:
  • 9780071263627
Other title:
  • Global marketing : foreign entry, local marketing, and global management
Subject(s): LOC classification:
  • HF1416 J632G 2009
Item type: Books
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Home library Collection Shelving location Call number Status Barcode
BU Library and Learning Space Books (CNFIC) Book Shelves HF1416 J632G 2009 (Browse shelf(Opens below)) Available 201301310112
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Includes bibliographical references and indexes

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