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Global marketing management : a casebook / John A. Quelch, Christopher A. Bartlett
Material type:
TextPublication details: Australia : Thomson/South-Western, c2006Edition: 5th edDescription: 680 p. : illISBN: - 0324322844
- HF1416 Q442G 2006
Books
| Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| BU Library and Learning Space | Books (CNFIC) | Book Shelves | HF1416 Q442G 2006 (Browse shelf(Opens below)) | Available | 200608260007 |
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| HF 1416 N447I 2000 Import/export : how to get started in international trade / | HF 1416 N447I 2000 Import/export : how to get started in international trade / | HF1416 Q442G 2006 Global marketing management : a casebook / | HF1416 Q442G 2006 Global marketing management : a casebook / | HF1416 R877I Instructor's manual, test bank, and transparency masters to accompany International marketing, seventh edition / | HF1416 S254M Marketing globally : planning and practice | HF1416 S384C Communicating globally : an integrated marketing approach |
Includes bibliographical references
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