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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2006Edition: 4th ed. , international edDescription: 647 p. : illISBN:
  • 0071244549
Other title:
  • Global marketing : foreign entry, local marketing, and global management
Subject(s): LOC classification:
  • HF1416 J632G 2006
Item type: Books
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Home library Collection Shelving location Call number Status Barcode
BU Library and Learning Space Books (CNFIC) Book Shelves HF1416 J632G 2006 (Browse shelf(Opens below)) Available 200606220010
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Includes bibliographical references and indexes

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