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Global marketing management / Masaaki Kotabe, Kristiaan Helsen
Material type:
TextPublication details: New York, N.Y. : Wiley, c2001Edition: 2nd edDescription: 739 p. : ill. (some col.), col. mapsISBN: - 0471372897
- HF1416 K672G 2001
Books
| Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| BU Library and Learning Space | Books (CNFIC) | Closed Shelves (Contact Library Staff) | HF1416 K672G 2001 (Browse shelf(Opens below)) | Available | 200302250015 |
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| HF1416 K433G 2005 Global marketing / | HF1416 K433G 2017 Global marketing / | HF1416 K672G 2001 Global marketing management / | HF1416 K672G 2001 Global marketing management / | HF1416 L567A Affiliates of U.S. and Japanese multinationals in East Asian production and trade | HF1416 M322I International marketing : consuming globally, thinking locally / | HF1416 M322I International marketing : consuming globally, thinking locally / |
Includes bibliographical references and indexes
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