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International marketing : consuming globally, thinking locally / Andrew McAuley
Material type:
TextPublication details: Chichester : Wiley, c2001Description: 337 p. : illISBN: - 0471897442
- HF1416 M322I
Books
| Home library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
| BU Library and Learning Space | Books (CNFIC) | Closed Shelves (Contact Library Staff) | HF1416 M322I (Browse shelf(Opens below)) | Available | 200209050028 |
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| HF1416 K672G 2001 Global marketing management / | HF1416 K672G 2001 Global marketing management / | HF1416 L567A Affiliates of U.S. and Japanese multinationals in East Asian production and trade | HF1416 M322I International marketing : consuming globally, thinking locally / | HF1416 M322I International marketing : consuming globally, thinking locally / | HF1416 M342I 1993 International marketing : a strategic approach to world markets / | HF1416 M834I 2006 International marketing : a global perspective / |
Includes bibliographical references and index
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