International marketing strategy : (Record no. 250872)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00956nam a2200289 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 250872 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250301232609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160818s2019 xx a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473758742 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Th-BaBU |
| Transcribing agency | Th-BaBU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | D664I 2019 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doole, Isobel, |
| Relator term | author |
| 9 (RLIN) | 49386 |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing strategy : |
| Remainder of title | analysis, development and implementation / |
| Statement of responsibility, etc. | Isobel Doole, Robin Lowe and Alexandra Kenyon |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighth edition |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Australia |
| Name of producer, publisher, distributor, manufacturer | Cengage |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 470 pages |
| Other physical details | color illustrations. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management |
| -- | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lowe, Robin, |
| Relator term | author |
| 9 (RLIN) | 49387 |
| Personal name | Kenyon, Alexandra, |
| Relator term | author |
| 9 (RLIN) | 154246 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | 20220427 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 คณะบริหารธุรกิจ. การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า-ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 997 ## - BU TRANSFER | |
| -- | mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books (CNFIC) | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2021-02-03 | Purchase | 3 | 5 | HF1416 D664I 2019 | 2021000000027 | 2023-12-20 | 2023-01-11 | 2021-02-03 | Books |