BU Library and Learning Space

Place branding : (Record no. 245837)

MARC details
000 -LEADER
fixed length control field 01182nam a2200325 a 4500
001 - CONTROL NUMBER
control field 000302475
003 - CONTROL NUMBER IDENTIFIER
control field Th-BaBU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250301232308.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090519s2009 xxkab f b 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency Th-BaBU
Transcribing agency Th-BaBU
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230230736
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number G155.A1
Item number G683P 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Govers, Robert
9 (RLIN) 146802
245 10 - TITLE STATEMENT
Title Place branding :
Remainder of title glocal, virtual and physical identities, constructed, imagined and experienced /
Statement of responsibility, etc. Robert Govers and Frank Go.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke, Hampshire :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent 324 p :
Other physical details ill., maps.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Place marketing
9 (RLIN) 116535
Topical term or geographic name entry element Tourism
General subdivision Marketing
9 (RLIN) 11815
Topical term or geographic name entry element Place marketing
Geographic subdivision United Arab Emirates
-- Dubai
Form subdivision Case studies
9 (RLIN) 146803
Topical term or geographic name entry element Tourism
Geographic subdivision United Arab Emirates
-- Dubai
Form subdivision Case studies
9 (RLIN) 146804
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Go, Frank M.
9 (RLIN) 16672
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field 20220809
991 00 - BU INFORMATION
BU Field of Study 0501 คณะมนุษยศาสตร์และการจัดการการท่องเที่ยว. การท่องเที่ยว การโรงแรม การจัดการภัตตาคาร การปรุงอาหาร ธุรกิจสายการบิน เรือสำราญ
BU Field of Study 0202 คณะบริหารธุรกิจ. การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า-ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค
997 ## - BU TRANSFER
-- mar
-- thr
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Available Books (CNFIC) BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 Purchase i23   G155 .A1 G683P 2009 2015000002680 2019-08-26 2019-08-26 Books


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