Global marketing management : (Record no. 222185)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01215nam0a22002650a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000145611 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250301230953.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2001 enk fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780138418267 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2007001693 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416.6 .E85 |
| Item number | K433G |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 9 (RLIN) | 60299 |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing management : |
| Remainder of title | a European perspective / |
| Statement of responsibility, etc. | Warren J. Keegan, Bodo B. Schlegelmilch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow : |
| Name of publisher, distributor, etc. | FT Prentice Hall, |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 610 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | EXPORT MARKETING |
| Geographic subdivision | EUROPE |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 116260 |
| Topical term or geographic name entry element | EXPORT MARKETING |
| Geographic subdivision | EUROPE |
| General subdivision | MANAGEMENT |
| -- | CASE STUDIES |
| 9 (RLIN) | 116261 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schlegelmilch, Bodo B. |
| 9 (RLIN) | 48579 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200705150019 |
| p | 1410.00 |
| n | BUK |
| r | SID02 RONO20070283 ORDNO20 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF1416.6 .E85 |
| j | 0 |
| i | K433G |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A39016 |
| Link information for field corresponding to 9XX field | Jun 25 2007 11:17AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 คณะบริหารธุรกิจ. การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า-ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books (CNFIC) | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HF1416.6 .E85 K433G | 200705150019 | 2019-05-30 | 2019-05-30 | Books |