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Competitive identity : the new brand management for nations, cities and regions /

Anholt, Simon

Competitive identity : the new brand management for nations, cities and regions / Simon Anholt - Basingstoke : Palgrave Macmillan, 2007 - 134 p. : ill.

Includes bibliographical references and index

ISBN: 9780230500280

Subjects--Topical Terms:
COMPETITION, INTERNATIONAL
PLACE MARKETING
PRODUCT MANAGEMENT
INTERNATIONAL RELATIONS

LC Class. No.: HF1414 / A536C

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